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    Apple reaches historic union labour agreement with retail workers

    July 29, 2024

    Key Points: 

    • Apple reached a preliminary labour agreement with retail workers at Towson, Maryland. 
    • The agreement is the first of its kind for the workforce of Apple in the US.
    • The agreement includes a 10% pay increase, scheduling enhancements and job protections. 

    Apple (Symbol: AAPL) has entered into a historic preliminary labour agreement with its retail workers in Towson, Maryland. This is the first time that the tech giant has reached such a deal in the United States, marking a significant milestone in labour relations for the company. 

    The image above shows the price momentum of AAPL stock after reaching union labour agreement, as observed on the VT Markets app

    Details of the agreement 

    The agreement, finalised late Friday, is pending ratification by the 85 members of the International Association of Machinists union at the Towson Apple store. This breakthrough comes after the store’s employees unionised in June 2022 and subsequently authorised a strike in May 2024. 

    Key provisions of the tentative agreement include: 

    • Scheduling Enhancements: Aimed at improving work-life balance. 
    • Pay Increase: A 10% wage increase over the next three years. 
    • Job Protections: Including severance packages for laid-off workers and limitations on the use of contract employees. 

    This deal is particularly notable in the context of other high-profile union organising efforts in the tech and retail sectors, such as those at Starbucks and Amazon, which have not yet resulted in similar agreements. The successful negotiation at Apple sets a precedent and could influence other companies to consider similar agreements with their workers. 

    Industry impact 

    Apple operates approximately 270 stores across the United States. Aside from the Towson store, another Apple store in Oklahoma City has voted to unionise with the Communications Workers of America, though it is not part of this agreement. 

    The significance of this development extends beyond Apple, highlighting the increasing power and influence of unions within the tech industry. Historically, this sector has been resistant to unionisation efforts. The outcome of the ratification vote by the Towson Apple store workers will be closely monitored by industry observers and may serve as a benchmark for future labour negotiations in the tech industry. 

    Also read: S&P 500 rebounds as tech shares lead market recovery 

    Consideration for market participants interested in AAPL 

    While the agreement could be seen as a positive move towards employee satisfaction and stability, it also implies potential increases in operational costs for Apple. Monitoring the stock’s reaction to the ratification vote and any subsequent agreements at other stores will be crucial. Additionally, traders should keep an eye on broader market sentiment and how this labour agreement might influence investor perceptions of Apple’s long-term financial health and operational efficiency. 

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