Consumer sentiment fell to 57.0, with rising inflation expectations impacting views across demographics and politics

    by VT Markets
    /
    Mar 28, 2025

    The final consumer sentiment for March stands at 57.0, lower than the expected 57.9. A comparison shows a decline from a prior reading of 64.7.

    Current conditions improved to 63.8, surpassing the preliminary estimate of 63.5, while expectations dropped to 52.6 from an expected 54.2. Inflation expectations increased, with 1-year inflation at 5.0% and 5-year inflation at 4.1%, the latter being the highest in 32 years.

    Consumer Views On Employment And Inflation

    Two-thirds of consumers predict an increase in unemployment over the next year, marking the highest level since 2009. The decline in sentiment affects various demographic groups and political affiliations, reflecting widespread concerns.

    What we’re looking at here paints a rather mixed picture of how consumers are viewing the future — not just in terms of economic growth, but also their own day-to-day financial stability. The headline number for sentiment fell well short of forecasts, which usually triggers a rethink on risk appetite, particularly for those pricing in near-term volatility. A retreat from the prior reading shows a notable loss in confidence, perhaps sharper than many expected just a few weeks ago.

    When conditions today look slightly better but expectations about the months ahead worsen, it suggests that individuals are seeing improvements now as unreliable or short-lived. We can infer that while households may be experiencing some relief — maybe through lower fuel costs or temporary income boosts — the forward view is far less optimistic. That’s telling.

    Then there’s the matter of inflation. Short-term expectations remain stubbornly elevated at 5.0%, while the longer-term figure climbed to levels not seen in three decades. That’s not a minor shift. What stands out is the 5-year inflation reading — it often moves more slowly, and when it climbs to this extent, it forces us to consider whether disinflation is truly progressing or may face setbacks.

    Implications For Markets And Policy

    This change in sentiment is happening across the board, regardless of region, income bracket, or political leaning, which makes it harder to dismiss. Crucially, nearly 67% now foresee higher unemployment — that’s the highest share since the last major financial downturn in 2009. It matters not only because it signals household anxiety, but because job-market expectations tend to shape consumer spending well before payroll data confirms anything.

    From a trading perspective, these indicators matter. We are likely to see these shifts in outlook creep into implied volatility, especially in sectors closely tied to cyclical demand or sensitive to inflation surprises. Tightening spreads or a tilt in risk skew could suggest growing demand for hedges. One doesn’t have to see a VIX spike to observe discomfort creeping in — it’s often in rate vol, in forward options.

    Furthermore, with longer-term inflation expectations pushing higher, positions linked to forward rates or inflation-indexed pricing will demand review. If the anchoring of expectations starts to weaken, central bank assumptions might come under scrutiny, particularly in forward guidance curves. That could impact how far out we can hold conviction placements.

    Feelings about unemployment should not be dismissed as soft data either — they tend to anticipate reductions in discretionary spend. For those trading instruments tied to consumer behaviour or credit risk, this kind of shift warrants early positioning. Particularly in fixed-income derivatives, watch for steepeners unwinding or increased volatility around employment data releases.

    We may need to reassess how many cuts are truly being priced in, and whether the persistence of inflation expectations — even more than inflation itself — will start influencing duration positions. This moves beyond policy; it begins filtering into real-money demand for protection over the medium term.

    Overall, this is not a case of one bad print. It’s a trend that’s showing up in expectations, pricing, and now in volatility structures. Given all these inputs, acting early could prevent being caught offside when realised data — particularly in April and May — starts to validate these slower-moving sentiment trends.

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