On Wednesday, January 24th, 2024, VT Markets attended an exclusive Digital Wealth Roundtable, held at the Artemis Grill & Sky Bar, which gathered senior executives from the digital wealth industry for a dynamic and insightful discussion.
A gathering of minds: the Digital Wealth January Roundtable
The roundtable organized by Trading Central serves as a unique platform, bringing together attendees from within the digital wealth sector including Oanda, KGI Securities, CME Group, SGX Group, and UOB Kay Hian.The afternoon unfolded with a vibrant exchange of insights and experiences. The discussions delivered excitement, focusing on the collective goal of propelling the industry forward through collaboration and shared wisdom.
A highlight of the event was the presence of Brian Chong, Investment Trends’ Head of Client Services & Sales. An esteemed speaker, who has studied the industry trends, he shared invaluable insights that resonated with the ethos of VT Markets.
1. Challenger brands gaining ground
“The persistence of challenger brands in gaining a larger share of relationships is challenging established domestic brokers.” This insight holds particular significance for VT Markets, a challenger brand in many of our markets, seeking to deliver value and innovation in the brokerage space to our users
2. Surge in switching activity
The speaker shared an intriguing observation, “forward-looking switching activity, as a proportion of active online investors, has hit its highest point in the past seven years.” This revelation prompts reflection on the evolving dynamics of investor preferences and the opportunities it presents for proactive brokers.
3. Drivers behind broker switching
A key learning from the speaker was that “Recent switchers increasingly point to high fees, poor mobile platforms, and subpar trade execution as reasons for leaving one broker in favor of another.” This insight aligns with VT Markets’ commitment to providing a trading environment with true ECN accounts, raw spreads, and cutting-edge technology.
VT Markets’ role in shaping the future
As VT Markets participated in this insightful roundtable, the key takeaways align seamlessly with our company ethos. Being a challenger brand, the recognition that brands such as ours are opening new avenues in industry relationships bodes well for our customers who find value in our offerings.
The surge in switching activity underscores the importance of adaptability and responsiveness, traits that VT Markets values dearly. By addressing the specific pain points highlighted by recent switchers, VT Markets can further refine its offerings, ensuring that we continue to meet the evolving needs of traders.
Moving forward with innovation
Attending the roundtable has equipped VT Markets with fresh perspectives and insights crucial for navigating the ever-evolving landscape of online brokerage. The event reinforces VT Markets’ commitment to staying at the forefront of industry trends and fostering a trading environment that aligns with the needs of its diverse clientele.
As VT Markets continues its journey to make trading easy and accessible for everyone, the understanding gained from the roundtable and other upcoming thought leadership forums will undoubtedly play a pivotal role in shaping our strategies and initiatives for the future.
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